|Posted on October 8, 2011 at 4:05 PM|
So as my ideas continued to solidify, I started thinking about who would wear my clothes. I finally came up with a loose profile.
She is someone who is between the ages of 25-35, she works at an art gallery or antique dealer in an artsy area (like Laguna) and deals with high end clients; she sometimes gets invited to fancy events. She is a bit quirky, maybe visiting Renaissance Fairs and other conventions in her spare time. When she was younger, she did a lot of thrift store shopping and modifying things to make them unique. Now that she's older and has a bit more money, she still seeks out vintage and unusual things, but can pay a bit more for them. I think she would have somesort of crafty hobby/secondary source of income... maybe making custom leather-bound journals or something.
After developing a profile, we were asked to find pictures of what we thought she may look like, and also put together a "color story," using paint swatches to represent the colors we wanted to use in our line.
And my sketches continued...