Natty Lou Creations

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Fashion Line

Client and Color Story

Posted on October 8, 2011 at 4:05 PM

So as my ideas continued to solidify, I started thinking about who would wear my clothes.  I finally came up with a loose profile.  

      She is someone who is between the ages of 25-35, she works at an art gallery or antique dealer in an artsy area (like Laguna) and deals with high end clients; she sometimes gets invited to fancy events.  She is a bit quirky, maybe visiting Renaissance Fairs and other conventions in her spare time.  When she was younger, she did a lot of thrift store shopping and modifying things to make them unique.  Now that she's older and has a bit more money, she still seeks out vintage and unusual things, but can pay a bit more for them.  I think she would have somesort of crafty hobby/secondary source of income... maybe making custom leather-bound journals or something.

After developing a profile, we were asked to find pictures of what we thought she may look like, and also put together a "color story," using paint swatches to represent the colors we wanted to use in our line.

And my sketches continued...

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Reply Dolly Mitchell
12:15 AM on October 9, 2011 
I just have to almost described me with a few minor differences. I'm 53 and don't get to go to too many fancy affairs....but I would totally wear your garments!! I also studied Fashion Design at Palomar and in my younger days made my own clothing and loved the fun quirky stuff. OH yeah, i don't like the city but I did many a antique show in my day. Loved your colors too!! So yeah...we olders girls love to be fun and funky in fashion too!! Keep up the nice work.
Reply Michael
12:20 PM on October 20, 2011 
great profile! So that's the kind of little girl that gets into leather book binding! I'm fascinated! When can we see some journals in your creations? ;) Great work!